Joe Nathe's Rhetoric Blog

Writing in the Field of Business Joseph Nathe University of Iowa “Be brief. Get to point quickly. Be concise and organize thoughts for others to easily follow.” (Earnest) Writing in the field of Business has a drastically different style of writing style than any other. These few rules are some of the most crucial parts when it comes to writing in Business and are quite easy to follow. As an undergraduate student at the University of Iowa who’s looking to major in Marketing, I wanted to take an in depth look at how writers in this field properly write as well as learning specific genres and formatting. Throughout finding further information of writing in this field, I conducted an interview with Brian Earnest, President & CEO of AMPERAGE Marketing & Fundraising, who gave me his personal opinion on which strategies have helped him to get to where he is today, as well as sharing with me how to properly write emails in the Business field. I ...

For my Analytical  Report, I interviewed Bryan Earnest, the CEO and President of Amperage Marketing & Fundraising. In the field of Marketing, Mr. Earnest explained how that during his average workday he’ll spend about 4-6 hours every day just writing. Whether that being through emails, presentations or taking notes in meetings, this is a good amount of writing and it’s very important to get it correct. When writing, Mr. Earnest suggested that you should be brief and get to the point quickly as well as being concise and making your thoughts easy to follow. While going through various sources to use for this report, many recommended these exact same methods. This seems like some great information that I can use in the future while practicing this type of writing. Mr. Earnest gave an example in which he had to write a paper, two pages, for one of his classes and when they went up to present, the professor threw away the second paper. This was a lesson to mention your most impo...

Source 1: https://pages.uoregon.edu/ddusseau/101/199/style.html The genre of this source helps guide me into seeing how professionals in the field of business shape, voice and force their sentences. Active voice is used rather than passive because they would prefer to just get to the point and type a paragraph instead of getting into depth and typing an entire paper. To be effective in the business industry, you must use short and simple sentences, write from the companies point of view and avoiding nominalizing verbs. I plan on using this in my paper to help explain the format of properly writing and sentence structure in the business field. Business, especially Marketing, involves a lot of talking to various companies on a day to day basis and I believe this is an important aspect to understand. Source 2:  https://business.tutsplus.com/articles/how-to-write-clear-and-professional-emails--cms-20939 The genre of this source goes into detail about how to properly write an email ...